IELTS WRITING TASK 2

1. Some people think that the only way to be successful in business is to have a unique product.
Discuss if you agree or disagree.

A. Introduction

(a) Paraphrase the statement)
Some individuals argue that the key to achieving success in business lies solely in offering a product that is unlike anything else available in the market.

(b) Thesis statement)
I completely disagree with this belief.

(c) Outline statement)
While having a unique product can certainly be an advantage, several other factors such as effective marketing strategies and exceptional customer service also play a crucial role in determining business success.

B. Body Paragraph 1

(a) 1st reason)
To begin with, a unique product alone does not guarantee commercial success without strategic marketing and brand positioning.

(b) Explanation)
Even if a company develops something original, consumers may remain unaware of it without proper promotion. Marketing helps build brand recognition, trust, and demand, which are essential components of business growth.

(c) Example)
For example, Coca-Cola does not offer a completely unique beverage today, yet it remains one of the most successful brands in the world due to powerful advertising and consistent marketing campaigns.

C. Body Paragraph 2

(a) 2nd reason)
Furthermore, customer service and user experience are often more important than product uniqueness.

(b) Explanation)
A business may offer a novel product, but if customers do not feel valued or supported, they are unlikely to return. Companies that prioritise customer satisfaction create long-term loyalty, which contributes significantly to sustained success.

(c) Example)
For instance, Amazon became a global leader not because it offered a unique product, but because of its reliable service, fast delivery, and hassle-free return policies, which built strong trust among consumers.

D. Conclusion

In conclusion, although a unique product can offer a competitive edge, it is not the only factor that determines business success. Effective marketing and excellent customer service are equally—if not more—important. Therefore, I strongly believe that business success results from a combination of various strategies rather than relying solely on product uniqueness.